Ace the Stukent Marketing Exam 2025 – Unleash Your Inner Marketing Maverick!

The term CRM stands for Customer Relationship Management, which is a crucial approach in marketing focused on managing a company's interactions and relationships with potential and current customers. This method involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. The goal of CRM systems is to improve business relationships, enhance customer retention, and drive sales growth by ensuring that the needs and preferences of customers are understood and met effectively.

In practice, CRM systems help businesses gather and analyze customer data, allowing for personalized marketing efforts and improved service delivery. They enable companies to track customer interactions across various channels, offering valuable insights into customer behaviors and preferences. Overall, effective CRM can lead to better customer satisfaction and loyalty, translating to increased revenue for the business.