Ace the Stukent Marketing Exam 2025 – Unleash Your Inner Marketing Maverick!

Affiliate marketing is best described as a performance-based marketing strategy that rewards partners for promoting products. In this model, affiliates earn a commission for driving traffic or sales to a merchant's website through their marketing efforts, such as blog posts, social media, or email campaigns. This approach aligns the interests of the merchant and the affiliate, as the affiliate only earns money when their efforts result in measurable success for the brand. This performance-oriented structure allows merchants to extend their reach while controlling marketing costs, as they are only paying for results rather than upfront advertising fees.

The other options focus on different marketing strategies. Brands paying for media ads reflects traditional advertising methods, while direct sales through e-commerce concerns the actual process of selling products online, and techniques to increase organic website traffic relate to SEO strategies that do not involve partnerships or performance-based compensation. Understanding these distinctions helps clarify the unique aspects of affiliate marketing and its effectiveness in building mutually beneficial relationships between merchants and affiliates.